Banque Saudi Fransi Partners with Mastercard To Launch the Region’s First Customizable Cashback Credit Card
- Consumers will enjoy eight instant cashback categories that will enhance their lifestyle
Banque Saudi Fransi (BSF) has partnered with Mastercard to launch the region’s first customizable cashback credit card in the region that provides customers with the opportunity to pick and choose the features they want to access to complement their lifestyle and preferences.
Taking advantage of Mastercard’s innovative technology and the bank’s digital services, Banque Saudi Fransi Lifestyle Credit Card will be offering its consumers eight cashback categories which are aimed at enhancing the cardholder’s lifestyle with instant cashback. The card’s digitized feature aims to further enhance customer experience by personalizing the cashback categories.
“The launch of BSF Lifestyle Credit Card is another step towards being the most modern, innovative, client-centric bank in the region. By putting our clients’ needs first, we were able to design this unique product, which is first of its kind in the region, and we are confident that it will offer our clients a seamless customizable experience with the new technology being used,” said Mohammed Alsheikh, Head of Personal Banking Group.
“Currently, under 15% of the bankable population in Saudi Arabia use cashback credit cards and we are constantly tracking the changing habits and needs of our clients on a monthly basis. Equipped with such working data, we produced a flexible cashback credit card with 8 different categories that is customisable, and caters to the changing needs of our clients. It is important to mention our lifestyle categories to emphasize on their diversity: Dining and Restaurants, Grocery and Supermarkets, Travel, Hospitals and Pharmacies, Education, Home and Furniture, Car Services and Maintenance, E-commerce and Online Shopping” he added.
“Rapid digitization has influenced customer trust and engagement with both non-traditional and traditional financial players. Consumers’ expectations of financial services have shifted through their experiences, offering speed, lower costs, and personalization. Our partnership with Banque Saudi Fransi anticipated consumer demands to offer a relevant product with valuable features that cater to their needs and lifestyle – the region’s first customizable cashback credit card in the region,” said J.K. Khalil, Country Manager, Saudi Arabia, Bahrain and Levant, Mastercard.
BSF aims to provide all types of commercial banking services to both domestic and international customers while it aims at creating a long term and personalized partnership with its users, gaining loyalty through recognized banking expertise, quality of service, as well as innovative and customized financial solutions.
